Case Study
Discflo Pumps
Elevating Discflo’s Brand in Industrial Pumping Solutions
Discflo is a leader in industrial pump technology, offering innovative solutions for the toughest pumping applications. Their disc pumps excel where traditional pumps fail, handling high-viscosity fluids, abrasive slurries, and delicate materials with ease. Known for their reliability and low maintenance, Discflo pumps are trusted by over 5,487 customers globally as the go-to solution for hard-to-pump applications.
The Challenge
In 2022, Discflo recognized the need to strengthen their market position and expand their reach. Despite their superior technology, they faced several challenges:
Market Position
They needed to further establish themselves as experts in solving complex pumping challenges.
Brand Awareness
Their visibility among engineers, operations professionals, and other decision-makers in the industry was limited.
Marketing Gaps
Discflo lacked modern digital marketing capabilities, including the technology to execute and measure campaigns effectively.
Inconsistent Storytelling
Content creation and storytelling were minimal.
Partnership with Strativise
Strativise and Discflo partnered to create a comprehensive marketing strategy to accelerate growth.
The Approach:
1. Market & Competitive Analysis
Conducted in-depth research to understand the competitive landscape and identify opportunities for differentiation.
2. Roadmap Development
Built a strategic roadmap to guide Discflo’s marketing transformation.
3. Content Engine Creation
Collaborated with Discflo’s engineering and technical teams to extract expertise and translate it into valuable, industry-specific content.
4. Technology Stack Implementation
- HubSpot CRM, Marketing Hub, and Sales Hub Pro.
- Google Analytics, Search Console, and advanced reporting tools.
5. Website Overhaul
Rebuilt Discflo’s website to enhance discoverability, drive conversions, and better communicate their value proposition.
6. Multi-Channel Marketing Execution
Delivered integrated campaigns across key channels:
- SEO: Improved organic search visibility for application-specific keywords.
- Paid Search: Targeted ads to capture high-intent leads.
- Social Media: Leveraged organic and paid campaigns to engage engineers and decision-makers with strategic content.
- Email Marketing: Created targeted nurture sequences to build relationships.
- Video Content: Developed visual content to tell the Discflo story.
7. Targeting & Retargeting
Delivered content to ideal target customers while employing lead scoring and nurturing workflows to efficiently identify high-intent prospects for sales follow-up.
The Results
SQLs
Achieved double-digit growth in sales-qualified leads (SQLs).
$5.8M
Generated $5.8 million in new deal pipeline, directly attributable to marketing efforts.
New Partners
Attracted new channel partners, expanding market reach.
Stakeholders
Received positive feedback from stakeholders impressed by Discflo’s enhanced brand presence.
Industry Leader
Strengthened Discflo’s position as an industry leader in solving challenging pumping applications.
Conclusion
Xochitl Ruiz, CEO of Discflo: “Strativise has been an invaluable partner to our business. Their expertise and commitment have not only enhanced our marketing but have also helped us uncover new opportunities and navigate challenges. Their contributions have directly impacted our growth, enabling us to serve clients with greater excellence. I am grateful for their dedication and insight and look forward to reaching new milestones together!”
Discflo’s partnership with Strativise has transformed their marketing capabilities and solidified their position as a leader in the industrial pump industry. By modernizing their marketing strategy, building robust digital infrastructure, and executing data-driven campaigns, Discflo has experienced substantial growth and strengthened their market presence. Today, Strativise and Discflo continue to work together, driving innovation and growth as Discflo cements its reputation as the premier choice for tough pumping applications.