Discflo is a leader in industrial pump technology, offering innovative solutions for the toughest pumping applications. Their disc pumps excel where traditional pumps fail, handling high-viscosity fluids, abrasive slurries, and delicate materials with ease. Known for their reliability and low maintenance, Discflo pumps are trusted by over 5,487 customers globally as the go-to solution for hard-to-pump applications.
In 2022, Discflo recognized the need to strengthen their market position and expand their reach. Despite their superior technology, they faced several challenges:
They needed to further establish themselves as experts in solving complex pumping challenges.
Their visibility among engineers, operations professionals, and other decision-makers in the industry was limited.
Discflo lacked modern digital marketing capabilities, including the technology to execute and measure campaigns effectively.
Content creation and storytelling were minimal.
Strativise and Discflo partnered to create a comprehensive marketing strategy to accelerate growth.
Conducted in-depth research to understand the competitive landscape and identify opportunities for differentiation.
Built a strategic roadmap to guide Discflo’s marketing transformation.
Collaborated with Discflo’s engineering and technical teams to extract expertise and translate it into valuable, industry-specific content.
Rebuilt Discflo’s website to enhance discoverability, drive conversions, and better communicate their value proposition.
Delivered integrated campaigns across key channels:
Delivered content to ideal target customers while employing lead scoring and nurturing workflows to efficiently identify high-intent prospects for sales follow-up.
Achieved double-digit growth in sales-qualified leads (SQLs).
Generated $5.8 million in new deal pipeline, directly attributable to marketing efforts.
Attracted new channel partners, expanding market reach.
Received positive feedback from stakeholders impressed by Discflo’s enhanced brand presence.
Strengthened Discflo’s position as an industry leader in solving challenging pumping applications.
Xochitl Ruiz, CEO of Discflo:
“Strativise has been an invaluable partner to our business. Their expertise and commitment have not only enhanced our marketing but have also helped us uncover new opportunities and navigate challenges. Their contributions have directly impacted our growth, enabling us to serve clients with greater excellence. I am grateful for their dedication and insight and look forward to reaching new milestones together!”
Discflo’s partnership with Strativise has transformed their marketing capabilities and solidified their position as a leader in the industrial pump industry. By modernizing their marketing strategy, building robust digital infrastructure, and executing data-driven campaigns, Discflo has experienced substantial growth and strengthened their market presence.
Today, Strativise and Discflo continue to work together, driving innovation and growth as Discflo cements its reputation as the premier choice for tough pumping applications.